Founder of YOU CHOOSE Youth Road Safety
QLDNomineeAustralian of the Year2021
Melissa McGuinness is the founder of an organisation that changes driving behaviours and prevents youth road trauma.
After her son died in a road crash that also killed four other young adults, Melissa decided to use her tragic experience to facilitate a genuine social movement. Since 2017, she has engaged with over 50,000 young Australians, presenting YOU CHOOSE Youth Road Safety programs in schools across the country. Her aim is to empower youth to take accountability for themselves and their peers through concepts of love, family and choice.
Melissa’s program is championed by schools, parents, students, police and community engagement officers, as well as organisations such as the Australian Road Safety Foundation and Youth Leadership Academy Australia.By challenging Australia’s misguided paradigms about ‘luck’ and lethal driving outcomes, Melissa’s long-term vision is to uplift current and future generations of young drivers as leaders to protect their families and their communities from the preventable misery of youth road trauma.